Risk Assessment: How to Opt Out in 2020

Most companies rent or buy lists of individuals who they believe are likely to be interested in their products or services. They will use these lists for offline and online marketing campaigns. These lists come from a variety of sources, including public records, telephone directories, and from companies who exchange or rent their customer file for marketing purposes to other organizations who have a legitimate need for the information. 

This week, Hg’s Trevor Morgan discusses how to remove personally identifiable information on Hauziz and True People Search.


Hauziz is a reverse address search website for both residential and business addresses. The site claims to have data for every address in the country dating back ten years and includes property owners, tenants, and other record details such as sales or tax assessments. Hauziz removes only individual information and does not remove information regarding an address or business.

How-To Tip

To remove an individual listing, enter the person’s full address in the search bar on the homepage. A new page will open up with one or more listings. Click on the one pertinent to your search, which will open a new window. Confirm your individual’s name, then click on the green Control Information link. Removing Your Listing instructions will appear. The individual is removed within 48 hours. To remove more than one individual, use a separate email address. Using that method, we have not had an issue removing information. However, Hauziz notes that since its databases are automatically updated from third-party sources, the information may repopulate, so they encourage checking periodically to ensure content is removed.

True People Search 

In this heightened era of personal data breaches, opting out of online websites that contain personal information is one of the ways to make you and your family less vulnerable to cyber fraud. In this blog post, we share tips on how to opt out of a relatively new online public records website: True People Search.

True People Search allows a user to conduct a people search, reverse phone and reverse address search. The service is free and accesses billions of public records. A recent search of a phone number provided the following information:

  • Current & previous addresses
  • Current & previous phone numbers
  • Background report
  • Email addresses
  • Associated names
  • Possible relatives
  • Possible associates

To remove your information, click this link, and you will land on a page with detailed instructions on how to remove your information. You will first need to check off a disclaimer to verify you are not a robot.

You will then be redirected to the home page, where you can enter your phone number and your data will appear. Scroll down to the bottom of the page and click “Remove Record.” Once you’ve done that, you receive an immediate message indicating that your data will be removed within a few hours. We recommend allowing 48 hours. Note of caution, this site shows recent searches on their site. We ran some tests and do not believe this is an active running list.

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Trevor is an investigative analyst at Hetherington Group, where he uses his open source research skills to extract data from social media accounts, conduct risk assessments, and monitor subjects for clients in pharma, tech, retail, and entertainment. He is a contributing writer to Hg’s Data2Know, Industry Undercover, and OSINT Slack channels. On his lunch break, he can be found outside playing frisbee with his four-legged colleagues.